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How Slack hooks users through artificial urgency
You may have heard someone describe a piece of software as being addictive. As in, “I’m so addicted to this balloon-popping game on my phone that I... (2017)
How charging for our product originally hurt — but ultimately saved — our startup
Five years ago, my co-founder Claire McDonnell and I founded True Link Financial, and did two things that that were totally unorthodox for the time... (2017)
16 Lessons Learned Bootstrapping Kinsta From $0 to 7-Figures in Revenue
Check out the lessons we learned during our bootstrapping journey, and how we turned our startup into a 7-figure business. Nothing is impossible! ... (2017)
Netherlands fishmongers accuse herring-tasters of erring - Smell them and weep
HERRING (genus Clupea, with four species found in the Baltic and North Seas) have been vital to northern Europe’s economy since the Middle Ages, wh... (2017)
The Extraordinary Science of Addictive Junk Food - The New York Times
Inside the hyperengineered, savagely marketed, addiction-creating battle for American “stomach share.” (2017)
Not so espresso - Italian coffee firms
CAFÉ culture may be quintessentially Italian, but it took an American firm to make it global. Howard Schultz says visiting Milan and its cafés in t... (2017)
How Big Business Got Brazil Hooked on Junk Food - The New York Times
As growth slows in wealthy countries, Western food companies are aggressively expanding in developing nations, contributing to obesity and health p... (2017)
Spaniards face ham shortage as Chinese market gets taste for jamón ibérico
World news | The Guardian | Iberian ham has become the latest sought-after luxury from the west in China, but demand is outstripping supply Hav... (2017)
Shernaz Daver, the CMO who helped to turn around Udacity, is leaving the company | TechCrunch
Shernaz Daver, the chief marketing officer for Udacity, who company founder Sebastian Thrun credits with architecting the company's dramatic revita... (2017)
How Shopify Merchants can Measure Retention
To help our merchants, Shopify set upon tackling the nontrivial problem of helping our merchants determine customer retention. When a customer s... (2017)
Four Questions Every Marketplace Startup Should Be Able to Answer
The six years I spent building products at Airbnb, scaling the marketplace over 100X, transformed how I understand the work of starting a marketpla... (2017)
Launch and Rank: Here Is How We Ranked 3rd On Product Hunt
Indie Hackers, 2017: “There is no doubt that Product Hunt is one of the sexiest places for the tech geeks to be. If you have a new app, product, b... (2017)
Introducing Twitter premium APIs
Twitter, 2017: “In the spring, we laid out a vision for our API platform and published a public roadmap. Today we’re excited to deliver the next b... (2017)
How to sell a country: the booming business of nation branding
The Guardian, 2017: "These days, every place in the world wants to market its unique identity – and an industry has sprung up to help put them on ... (2017)
Six Paths to Discovering a Blue Ocean Idea
"Blue Ocean ideas are all over the place just waiting to be discovered. But finding them is often like a trying to find a specific shell on a huge ... (2017)
The CEO’s Role in Marketing: How to Hustle, Build Momentum, Sell Your Company and Yourself
SaaStr, 2017: “For CEOs, taking ownership of marketing rather than just leaving it to the marketing department is imperative for company growth. I... (2017)
Lyft, Uber’s ride-hailing rival, is expanding to Toronto Canada
The San Francisco company says it wants Torontonians to have an alternative to its bigger competitor. The GTA will be the site of its first expansi... (2017)
How did Bubble bootstrap to $100k/month?
Indie Hackers, 2017: "Everyone wants to code, but not everyone knows how. Read how two co-founders built and grew a solution to this problem which... (2017)
Why the ‘end of the startup era’ could be great for entrepreneurs
TechCrunch 2017: “Three prominent tech thinkers recently declared the end of the startup era, questioned the future of tech innovation generally a... (2017)
Our Odd Startup: 3½ Guys, No VC, Profitability, and Patience
Indie Hackers, 2017: “Startups are scary. Exciting, sure. But scary nonetheless. Ask any founder who’s been up all night, obsessing over bugs, com... (2017)
Why Snapchat Spectacles failed
TechCrunch, 2017: "How come only 0.08% of Snapchat's users bought its camera sunglasses? Hundreds of thousands of pairs of Spectacles sit rotting ... (2017)
A new partnership to bring Coursera to the hundreds of millions of Chinese learners across the world
Coursera Blog | Today, we’d like to share news of an exciting partnership that will help make Coursera content accessible for hundreds of millions ... (2013)
How Coursera Cracked The Chinese Market
Most U.S. consumer Internet companies have a hard time breaking into China. Cultural differences and the Internet firewall are a huge barrier to en... (2017)
Innovation Is Marketing’s Job, Too
Harvard Business Review: "Pursue mindshare before marketshare. When I took over as chief marketing officer at GE, the mandate from CEO Jeff Immelt... (2014)
Don’t Sell a Product, Sell a Whole New Way of Thinking
Harvard Business Review, 2017: "Customers need the right mental model to understand why they need your product. To sell your idea to executives, b... (2014)
Don’t Build a Startup, Build a Movement
How to move the masses by going beyond selling just software. In today’s most cluttered marketplace in history, building a movement is more import... (2017)
Getting Your First 10 Customers
Stripe Atlas: "Scrappily start your sales strategy (say that five times fast). If you build it, they will do absolutely nothing. Entrepreneurs... (2017)
Don't Design Your Emails
I used to dread setting up email automation and email campaigns. Why Design is a Barrier to Emails. The plain email—which took no time to design ... (2017)
The Essential Guide to Growing Your Early-Stage SaaS Startup
If you’re an early-stage SaaS startup with a fresh Minimum Viable Product (MVP), congratulations! As an early-stage SaaS startup founder or team me... (2017)
Sourced Adventures – Adventure Travel Startup ($125,000/mo)
Sourced Adventures – Adventure Travel Startup ($125,000/mo) (indiehackers.com): Kyle Davidson explains how he identified consumer demand before be... (2017)
Sam Altman on how to get funded by Y Combinator @ Startup Grind
Published on Feb 9, 2015 Hear Sam Altman speak about how to get funded by Y Combinator, the danger of some incubators, and other great startup adv... (2017)
Chomps: How We Turned $6,500 Into A Business Bringing In $244 Million A Year
Looking to make a healthier-for-you meat snack, friends Pete Maldonado and Rashid Ali together put forth $6,500 to launch their "side hustle" back ... (2024)
Justin's: How I Built A Peanut Butter Company And Sold It For $281 Million
Justin Gold put his homemade nut butters in Whole Foods, but still couldn't turn a profit. A 2006 mountain-biking ride inspired a new product that ... (2024)
Vita Coco: My Billion-Dollar Coconut Water Company
After a chance encounter with two Brazilian women in a New York City bar in 2003 and hearing about the tasty coconut water they missed from back ho... (2024)
$100M CEO Explains How to Build A Brand in 2024
$100M CEO Explains How to Build A Brand in 2024 (2024)
How Red Bull Makes Money
Besides selling one can for almost every person on the planet in 2019, Red Bull owns several football clubs, runs two formula one teams and is famo... (2024)
Why All Brands Should Study Stanley Cup CEO Terence Reilly's Marketing Masterclass
Every so often, product marketing creates such a frenzy it becomes its own cultural moment - think Adidas Stan Smiths, Old Spice and Pokémon Go. Th... (2024)
How Formula 1 Teams Make Money
CNBC’s Sara Eisen goes inside Formula 1, finding out how the racing league’s most prominent team principals manage their billion-dollar businesses,... (2023)
How Liquid Death's Founder Started A $700 Million Water Brand | Founder Effect
Liquid Death founder and CEO Mike Cessario spent years figuring out how to make water cool. Now his brand is valued at $700 million. After attendin... (2023)
How Do the Olympics Make Money? The Olympics Business Model, Explained | The Economics Of | WSJ
The Olympic Games have been a revenue generating enterprise for the IOC from nearly their inception. WSJ’s Stu Woo unpacks the history of brand par... (2022)
The paradox of choice | Barry Schwartz - TED
Psychologist Barry Schwartz takes aim at a central tenet of western societies: freedom of choice. In Schwartz's estimation, choice has mad... (2022)
Your Job is to Make Art - Seth Godin at ConvertKit Craft & Commerce 2017
This is Seth Godin's main stage talk from Craft + Commerce 2017. If you like what you see, learn more and grab tickets to the next Craft + Commerce... (2021)
Customer Pitch vs Investor Pitch - Michael Seibel - Y Combinator
Michael Seibel on pitching customers vs pitching investors. Michael is CEO and a Partner at YC. He was the co-founder and CEO of Justin.tv and Soci... (2019)
How SoftBank-Backed Brandless Plans to Take On Amazon - Bloomberg
August 1st, 2018, 3:57 AM EDT Tina Sharkey, Brandless Inc.'s chief executive officer, discusses the company's business strategy with Bloomberg's... (2018)
Expensive wine is for suckers - Vox
You don't have to spend a lot of money on a bottle of wine. Few wine experts and regular people can tell the difference between expensive wine and ... (2018)
Gustaf Alstromer - How to Get Users and Grow - Y Combinator Startup School
YC Partner Gustaf Alströmer, who was most recently a growth expert at Airbnb describes strategies for scaling your user base. You can find the lect... (2018)
How to Sell by Tyler Bosmeny - YC startup school
Tyler Bosmeny from YC alumnus Clever shares his expertise on how an early stage company should think about sales and about building an enterprise s... (2018)
Lecture 7 - How to Build Products Users Love (Kevin Hale) - YC Startup School
How to Start a Startup Published on Oct 14, 2014 Kevin Hale, Founder of Wufoo and Partner at Y Combinator, explains how to build products that ... (2018)
PR + Content for Growth by Kat Mañalac and Craig Cannon
YC Partner Kat Manalac and Director of Marketing Craig Cannon describe the most effective ways to use PR and content to help your companies brand a... (2018)
a16z - Go to Market Boot Camp for Startups: Field Sales
a16z Published on Jul 15, 2017 World-class companies aren’t built on technology alone; even the very best products don’t sell themselves. That’s ... (2018)
Multilevel Marketing: Last Week Tonight with John Oliver (HBO)
Multilevel marketing companies claim to be legitimate businesses, but some seem awfully…pyramid shaped. John Oliver and Jaime Camil demonstrate how... (2018)
DIY Sales Funnel- Save Up To $3236 Per Year With This Funnel Hack Vs. Overpriced Click Funnels
Feel like Click Funnels is overpriced? looking for a DIY sales funnel solution that is easy to set up for pennies on the dollar vs. Clickfunnels? T... (2018)
How to Measure Your Product - Suhail Doshi from MixPanel || YC
Suhail Doshi, founder of YC alumnus Mixpanel and a world-class expert on measurement, details how startups should think about discovering the impor... (2018)
YC: A Conversation with Ooshma Garg, founder of Gobble - Moderated by Adora Cheung
YC Partner Adora Cheung - talks to Gobble (YC W14) founder and CEO Ooshma Garg... (2018)
Building a Startup is About Solving a Problem || Avni Patel Thompson of Poppy
Avni Patel Thompson is the CEO and Founder of Poppy - https://www.meetpoppy.com At the 2017 Female Founders Conference she shared how she struggled... (2018)
The Iterated Prisoner's Dilemma and The Evolution of Cooperation
The iterated prisoner's dilemma is just like the regular game except you play it multiple times with an opponent and add up the scores. But it can ... (2018)
Daily Fantasy Sports: Last Week Tonight with John Oliver (HBO)
Daily fantasy sports sites claim they are not gambling enterprises, but they seem awfully…gamblish. If only their ads were more truthful. Connect w... (2018)
The NCAA: Last Week Tonight with John Oliver (HBO)
The NCAA doesn’t pay athletes because they consider them amateurs. The NCAA considers them amateurs because they don’t get paid. Connect with Last ... (2018)
Gary Vaynerchuk | Being a content marketing animal - Online Marketing Rockstars Keynote
OMR (Online Marketing Rockstars) Published on Mar 18, 2015 The content marketing animal, Gary Vaynerchuk's Keynote at Online Marketing Rockstars ... (2018)
Y Combinator | Content Marketing Tips from Experts at First Round Capital and Andreessen Horowitz
Y Combinator Published on Oct 13, 2017 Camille Ricketts - is the Head of Content and Marketing at First Round Capital. Sonal Chokshi - runs th... (2018)
154: How Nancy Lublin Turned Texting Into a Life-Saving Nonprofit
Ever wonder if it’s possible to use technology to help make the world a better place? Nancy Lublin, former CEO of DoSomething.org and the founder o... (2019)
How Shopify’s network of small businesses can take on Amazon - Decoder
Listen to this episode from Decoder with Nilay Patel on Spotify. Nilay Patel talks with Harley Finkelstein, President of Shopify. Shopify makes sof... (2021)
Small Actions Lead to Compound Gains with Nathan Barry of ConvertKit - Indie Hackers
Listen to this episode from Indie Hackers on Spotify. Nathan Barry (@nathanbarry) has grown ConvertKit from $7M to $27M since I last spoke with him... (2021)
The business of being a Youtube influencer with MKBHD - The Verge
Nilay Patel talks with Marques Brownlee, otherwise known as MKBHD, about building a business as a YouTuber, how content creators make money, and ho... (2021)
a16z podcast - Measuring & Managing Community Orgs, Developer Relations - Andreessen Horowitz
a16z Podcast on Spotify. Okay, so we know community is important -- whether for developer relations for your product or other types of... (2020)
The Power of Unbundling Communities with Greg Isenberg
Greg Isenberg (@gregisenberg) has spent years practicing the art and and studying the science behind building hit viral products. Today he's using ... (2020)
Quick Chat with Ghyslain Gaillard of Indie London - The Indie Hackers Podcast
Ghyslain Gaillard (@iamghyslain) of Indie London knew that he wanted to be at the heart of the indie startup scene in Europe, but when he couldn’t ... (2019)
a16z Podcast: Product-Market Sales Fit (What Comes First?) – Andreessen Horowitz
One of the toughest challenges for founders -- and especially technical founders who are used to focusing so much on product features over sales --... (2019)
Devolutionary Design - 99% Invisible
It’s hard to overstate just how important record album art was to music in the days before people downloaded everything. Visuals were a key part of... (2018)
YC podcast #97 - David Hua and Vincent Ning, an episode from Y Combinator on Spotify
David Hua is CEO and cofounder of Meadow. Meadow makes retail and delivery software for dispensaries. They were part of the Winter 2015 batch. You ... (2018)
The Risks And Rewards Of Being A Blitzscaling Founder & CEO
The lessons of blitzscaling to achieve market dominance are counterintuitive. The strategy requires a shift from the traditional thinking of growth... (2018)
YC podcast #95 - SEO advice from Eli Schwartz, an episode from Y Combinator on Spotify
Eli Schwartz is the Director of SEO and Growth at SurveyMonkey. He came in to answer commonly asked questions about SEO.Eli blogs about SEO and gro... (2018)
#93 - Peter Reinhardt, an episode from Y Combinator on Spotify
Peter Reinhardt is cofounder and CEO of Segment. Segment helps companies capture data from every customer touchpoint and send it to the tools wher... (2018)
The Basics of Growth — Engagement & Retention – a16z Podcast: Andreessen Horowitz
Once you have users, how do you keep them engaged, retain them, and even "resurrect" or re-engage them? That's the focus of this episode of the a16... (2018)
The Basics of Growth — User Acquisition – a16z Podcast
Growth is one of the most top of mind questions for entrepreneurs building startups of all kinds (and especially consumer ones) -- but how does one... (2018)
How to price your product to scale | Masters of Scale podcast - ClassPass Payal Kadakia
ClassPass founder Payal Kadakia knows: the price that bleeds your business may save your business. Sometimes you have to scale first and figure out... (2018)
VCs Are Wrong About Bootstrapped Founders, How Content Can Be Used As A Key Customer Acquisition Tool
Jesse Genet is Founder & CEO @ Lumi, the startup that has raised close to $10m from Homebrew, Forerunner, Spark Capital, Lowercase and more. (2018)
Pinterest product growth lead Casey Winters - growing a startup | This Week In Startups
E627: Pinterest product growth lead Casey Winters gives a crash course in growing a startup (or, WTF is growth?) | This Week In Startups (2018)
The API Economy — The Why, What, and How – a16z Podcast
"APIs (application programming interfaces), observe the guests in this episode of the a16z Podcast, can be described as everything from Lego buildi... (2018)
Creating a Category, from Pricing to Positioning – a16z Podcast
The purpose of category creation, argue the guests in this episode of the podcast, isn’t just about making a dent in the way companies work and cha... (2018)
America's Growing Taste For Mezcal Is Good For Mexico's Small Producers : NPR
Oaxaca is the heart of mezcal country, where the pungent booze is made from the same plant as tequila by traditional distillers. As U.S. drinkers e... (2018)
How can an early stage startup get its product into classrooms?
Building Products That Deliver: Jason Palmer of New Markets Venture Partners Shares Advice for EdTech Startups “In both higher ed and k-12 mark... (2018)
a16z Podcast: How Founders Hire a VP of Product – Andreessen Horowitz
Hiring a VP of Product — especially as the founder of the company — can almost feel like handing over your baby to someone else to hold, observes a... (2017)
Masters of Scale, by Reid Hoffman
What can you learn from a Silicon Valley legend and a pantheon of iconic leaders? The key to scaling a successful business isn’t talent, network, o... (2025)
Blitzscaling, by Reid Hoffman
Reid Hoffman, LinkedIn cofounder, legendary investor, and host of the award-winning Masters of Scale podcast reveals the secret to starting and sca... (2023)
Crossing the Chasm, by Geoffrey Moore
Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bring... (2023)
Start with Why, by Simon Sinek
The inspirational bestseller that ignited a movement and asked us to find our WHY Discover the book that is captivating millions on TikTok and that... (2023)
High Growth Handbook - by Elad Gil
Well known technology executive and angel investor Elad Gil has worked with high growth tech companies like Airbnb, Twitter, Google, Instacart, Coi... (2022)
What Customers Want: Using Outcome-Driven Innovation to Create Breakthrough Products and Services
A world-renowned innovation guru explains practices that result in breakthrough innovations "Ulwick's outcome-driven programs bring discipline and ... (2021)
High Growth Handbook by Elad Gil
High Growth Handbook book. Read 83 reviews from the world's largest community for readers. Well-known technology executive and angel investor Elad ... (2020)
Smoke & Mirrors: How Hype Obscures the Future and How to See Past It by Gemma Milne
Smoke & Mirrors book. Read reviews from world’s largest community for readers. 'Robots will steal your job!''AI will revolutionise farming!''Geneti... (2020)
Contagious: Why Things Catch On by Jonah Berger
Contagious has 15,291 ratings and 1,344 reviews. Liz said: If this material is enough to cover an entire Wharton MBA course, then I'm not sure what... (2018)
To Sell Is Human: The Surprising Truth About Moving Others by Daniel H. Pink
“To Sell Is Human offers a fresh look at the art and science of selling. As he did in Drive and A Whole New Mind, Daniel H. Pink draws on a rich tr... (2018)
The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk by Al Ries
As Al Ries and Jack Trout—the world-renowned marketing consultants and bestselling authors of Positioning—note, you can build an impressive airplan... (2018)
Ultimate Sales Machine by Chet Holmes
Ultimate Sales Machine has 5,595 ratings and 139 reviews. Nicholas said: One of the best business books I've ever read. One of those books that cap... (2018)
Free Online Form Builder & Form Creator | Jotform
Create forms and surveys for free with Jotform’s drag-and-drop form builder. Start collecting registrations, applications, orders, and payments today. (2025)
Lemon Squeezy - Payments, tax & subscriptions for software companies
Sell digital products and SaaS software the easy peasy way with Lemon Squeezy. As your merchant of record, we handle the tax compliance burden so y... (2023)
A/B Testing Tool by Crazy Egg - Ridiculously Easy to Use, Try it Free
Start using the best A/B testing tool to improve your conversion rate now. Simply select an element you want to test ideas on, and get testing! (2023)
Streak - CRM for Gmail
Simple Collaboration. Collaborate with a single click. Share contacts, email, files, and anything else needed to get the job done. Multipurpose. Ma... (2023)
Hotjar: Website Heatmaps & Behavior Analytics Tools
The next best thing to sitting beside someone browsing your site. See where they click, ask what they think, and learn why they drop off. Get start... (2023)
Global Affiliate Marketing Network | Awin
Grow your business with a global affiliate marketing network that delivers marketing solutions for advertisers, agencies and publishers around the ... (2023)
Famewall - Collect & add testimonials to your website
Famewall is which helps you highlight & display social media, text, video testimonials seamlessly & automates collecting them from customers (2023)
Durable: AI Website Builder and service business software
Durable is the easiest way to start and grow a business online. AI website builder, marketing tools, invoicing. Run your business with one simple app. (2023)
Followerwonk: Tools for Twitter Analytics, Bio Search and More
It should take about 20 minutes to generate your export file. You can download your data in either CSV or Excel (XLS) format: (2023)
Looka - Logo Design & Brand Identity Platform for Entrepreneurs
Logojoy is now Looka! Design a Logo, make a website, and create a Brand Identity you’ll love with the power of Artificial Intelligence. 100% free t... (2022)
Scalenut - AI Powered Content Research & Copywriting Platform
Scalenut is a content intelligence SaaS platform that helps you discover and create the most relevant content for your customers. It uses deep lear... (2022)
Namelix - Business Name Generator - free AI-powered naming tool
Namelix uses artificial intelligence to create a short, brandable business name. Search for domain availability, and instantly generate a logo for ... (2022)
Free Profile Picture Maker - Create an awesome profile pic from any photo
Easily create a perfect profile picture and get 14x times more views & 36x times more chances to receive a message. Upload your photo and instantly... (2022)
Supercast - podcast subscription service
Supercast is a podcast subscription platform powering millions in revenue for serious podcasters and content networks. Listeners: Subscribe to your... (2022)
Jasper - Marketing AI
Create content 5x faster with artificial intelligence. Jasper is the highest quality AI copywriting tool with over 3,000 5-star reviews. Best for w... (2022)
TweetDeck - from Twitter
TweetDeck is your personal browser for staying in touch with what’s happening now. (2022)
Fathom Analytics - Website analytics without compromise
Privacy-focused website analytics from a sustainable company. A GDPR compliant, Google Analytics alternative. (2022)
Testimonial.to - Collect and embed testimonials in minutes
With Testimonial, in minutes, you can collect and display testimonials from your customers with no need for a developer or website hosting. (2022)
Rakuten Advertising - Affiliate Marketing Services
Discover Rakuten Advertising's affiliate marketing services today! We help you build strategies to connect with your audience using our global netw... (2022)
CJ - affiliate marketing (previously known as “commission junction”)
Thrive with CJ—the world's largest and most established affiliate marketing network designed to help you achieve intelligent, scalable, and sustain... (2022)
Rewardful - Instant Affiliate & Referral Programs for Stripe
Turn your biggest fans into your best marketers. Rewardful is a simple way for SaaS & subscription companies to setup affiliate and referral progra... (2021)
Edvisor - Student Recruitment Software for international education
Edvisor is the #1 Student Recruitment Software that helps international education companies streamline the way they sell education - whether they ... (2021)
Cameo - Personalized videos featuring your favorite stars
Cameo Calls allows you to meet stars 1-on-1 in a live video chat you'll remember forever (PS: you also get a pic of the two of you)! Go big for gra... (2021)
ConvertKit - Email Marketing for Online Creators
Get the email marketing tools and automation you need to grow your blog and business. Join more than 100,000 creators and try ConvertKit today. (2021)
One Word Domains - Database of all available one-word domains
One Word Domains is a collection of available and brandable one-word domains for your next startup idea. Our TLDs include... (2021)
Indiebrands - Original names for your startup. Logo & Domain included.
Indiebrands offers the best, original domain names for your startup. Each one is handpicked and ready-to-use with a logo included. (2021)
ilo.so - Twitter analytics
ilo.so is a Twitter analytics tool which helps you get better at Twitter by letting you understand which tweets do well and analyse your follower g... (2021)
Chime - Tweet when your audience is listening
Find the best times to tweet when your audience is listening (2021)
Ahrefs - SEO
With Ahrefs, you don’t have to be an SEO pro to rank higher and get more traffic You don't have to be an SEO pro to rank higher and get more tra... (2021)
Memberful — Monetize your passion with membership. | Memberful.com
Best-in-class membership software for independent creators, publishers, educators, podcasters, and more. Try for free. (2021)
Blueprint for writing copy that sells - Google Docs
This is the 10-step blueprint I use to write email, landing page and blog copy that generates $millions in revenue. You can improve your copy (a... (2019)