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Barnes & Noble Undergoes a Back-to-Basics Redesign - The New York Times

NYTIMES (2023)

As the bookstore chain mounts a comeback, it’s breaking a cardinal rule of corporate branding and store design: consistency.

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Chunks with this Article

2 chunks • used in 4 courses
Bookstores and Reading Cultures around the World
a collection of bookstores
Backpacker-U
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Bookstores - New and used book sellers - Competing with Amazon
Bookstores - New and used book sellers - Competing with Amazon
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