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The new king of beers is a Mexican-American success story

The Economist (2023)

Move over, Bud Light. Heed the power of the Hispanic market | Business

Bud light, Americas, self styled “king of beers“ for 22 years, is dethroned by Modelo Especial from Constellation Brands, a Mexican brew

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updated 8 days ago

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MEXICO UNITED STATES, USA

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Summary:

The article discusses how Bud Light has been dethroned from its 22 year reign as America's "king of beers" by a Mexican-American company, Constellation Brands' Modelo Especial. This change illustrates an important success story for America's Hispanic market and contributes to a greater understanding of consumer trends within our society.

Keywords: Bud Light, Americas, King of Beers, Modelo Especial, Constellation Brands, Mexican brew, Hispanic market