Harvard, 2017: Research: Writing a Business Plan Makes Your Startup More Likely to Succeed. "The truth, though, is that we just don’t know if it pays to plan. For every study that shows it does, another study comes along and says that startups should learn by doing. This has done little to help the would-be entrepreneur decide whether to plan.

Harvard, 2017: Research: Writing a Business Plan Makes Your Startup More Likely to Succeed. "The truth, though, is that we just don’t know if it pays to plan. For every study that shows it does, another study comes along and says that startups should learn by doing. This has done little to help the would-be entrepreneur decide whether to plan.