Ignore everything Instagram shows you, and venture instead to the hidden places few travelers have ever seen.

"“Four years ago, Instagram had 800,000 photos with the Iceland hashtag,” says Gunnar Gunnarsson, a professional photographer who focuses on Iceland’s frigid landscapes. “Today that number is over 12 million.” He says it’s the result of cash-poor operators and freebie-seeking influencers creating an arbitrary (and sometimes destructive) echo chamber of “Insta-famous” and “must-visit” sites...

Ignore everything Instagram shows you, and venture instead to the hidden places few travelers have ever seen.

"“Four years ago, Instagram had 800,000 photos with the Iceland hashtag,” says Gunnar Gunnarsson, a professional photographer who focuses on Iceland’s frigid landscapes. “Today that number is over 12 million.” He says it’s the result of cash-poor operators and freebie-seeking influencers creating an arbitrary (and sometimes destructive) echo chamber of “Insta-famous” and “must-visit” sites...